The creative industries are in danger of being caught ânappingâ on sustainability, according to Lord Puttnam. They risk waking up too late to find the world "has changed out of all recognition".
The filmmaker and politician was speaking at our Creative Industries Sustainability Beacon event, last week - the launch of a challenging project to bring together leaders from the world of fashion, performing arts, film, architecture, design and all the other creative industries, to examine the future of their businesses in a rapidly changing and uncertain world.
Lord Puttnam was âpersonally convinced that climate change is already the single greatest challenge facing all of us â ultimately dwarfing our present economic woes...â But he said climate change and other sustainability challenges present a raft of opportunities for all creative industries and their âattitudes and skillsâ¦ can really help stimulate change.â
This project sets out to help the creative industries understand and seize those opportunities. Water scarcity; energy security; sustainable consumption; population growth; social wellbeing are just a few of the issues which need to be tackled urgently â and, we believe, creatively â for societies near and far to thrive.
Following Puttnamâs opening address, Jonathon Porritt led a Talkaoke debate from the âdonut of chatâ, surrounded by an impressive line-up of contributors (giving Glastonbury a run for its money).